Since when does washing not involve using soap or detergents? Have you ever been in a public restroom, rinsed your hands under the faucet and plunged the soap button only to find that the soap dispenser was empty? After you got over your annoyance about the business's lack of attention to their restrooms, did you fret a little bit about not getting your hands clean? After all, you were in a public restroom, a place not widely considered to be a clean and sterile environment! My point is that your concept of getting your hands clean necessitated the process of washing with soap. Without soap, you did not believe you could wash your hands properly. Because, washing and cleaning ALWAYS involves the use of soap or detergents, does it not? Would you wash your dishes, your clothes, your hair, your car or even your dog without soap, detergent or shampoo? And why not? Because it is common knowledge that water alone cannot clean completely.
So... what does all of this have to do with carpet cleaning? Well, in the last couple of years, there has been an amazing media blitz about a "New" type of carpet cleaning. It eliminates the use of soap and only uses water. It is called zero residue (Rez) carpet cleaning. The slick marketing campaigns have claimed that cleaning your carpets with cleaning agents is bad and cleaning with only "specially treated water" is good. And since it is only human nature to progress to the latest technology because it just has to be the best since it's the latest "thing," zero res carpet cleaning has become an actual "type" of carpet cleaning. And as a result, many people have been convinced that methods using carpet fiber cleaning products are bad because they must (for some reason) leave behind an unhealthy residue. But I ask you this simple cleaning question: "When you take a shower, do you lather up and then immediately get out of the shower? NO! You rinse the soap off. And you are CLEAN with no soap residue, right?! When you wash your clothes, do you pull the clothes out before they go through the rinse cycle? NO! You let them go through the RINSE cycle and your clothes come out of the washer, clean with no soap residue!
So why are cleaning expectations becoming different for carpet than they are for everything else that you must clean in your life? Why would soap or detergents be eliminated from the cleaning process out of fear of scary soap residue? High quality, professional carpet cleaning demands the use of cleaning agents. We utilize dirt busting, stain releasing surfactants and emulsifiers contained in carpet cleaning specific detergents. This is otherwise known as actual cleaning science! And then, as in all other types of cleaning, we RINSE those detergents out with 250 degree HOT, soft water! This removes soap or so called "cleaning residue" just as it does in any other cleaning process. And that soft water has a low pH to bring your carpet to a neutral, carpet fiber loving state, just like your carpet warranty specifies.
Why Zero residue carpet cleaning is a BAD idea in Boulder, CO: Why does "Zero res" type carpet cleaning use no detergents in their carpet cleaning? First, as stated above, they can claim it as a new, cutting edge way of cleaning. But in reality, they are just using the "less is more theory" for their type of carpet cleaning. They just use water and only water. They claim it is specially treated with their patented process by splitting the water and taking just the high pH half to clean your carpet. Alkalinity is a factor in cleaning and will clean better than a neutral product in most cases. However, true cleaning chemistry not only involves pH factors, but also must include surfactant and emulsification processes. These processes are what help release soils and stains from textile materials. Premium, effective cleaning simply cannot be done with water alone, no matter the pH. Zero res cleaning absolutely ignores this part of cleaning science and therefor cannot possibly clean your carpet as well as processes utilizing scientifically developed carpet cleaning agents.
In addition, since zero res type carpet cleaning's specially treated water is at a very high pH and is not neutralized in any way, it is damaging to your carpet. When your carpet is left at a pH of 10 or higher, it can become brittle over time and fall apart prematurely. This is in defiance of the Carpet Cleaning Standard, set by the IICRC (the governing body in the carpet cleaning industry that sets industry standards), which states that cleaned carpet should be left in the neutral state of a 7pH.
It is our belief that zero res type carpet cleaning does not initially clean your carpet as well as a reputable carpet cleaning company using high quality carpet cleaning agents. And in the long run, your carpet will not last as long and could potentially rot out (when fibers are weakened and cracks and breakage occur) eventually because of the dangerously high pH state that they will leave it in. Hey, we have cleaned after zero res cleaning because unhappy customers have wanted us to fix what they have left behind! And there is an undeniable cleaning difference between us and them. The reason is that a reputable carpet cleaning company will clean the correct way with real, carpet cleaning detergents, followed by fully rinsing your carpet, leaving it in a proper neutral state and will provide you with healthy, fluffy soft, beautiful carpets. Simply put, we're cleaning your carpets with soap and rinsing it back out. Just like when YOU clean everything else in your life!
If you have any questions about why zero residue carpet cleaning is a BAD idea in Boulder CO, call us at Cleancare of Boulder at Ph.: 303-530-0646 today! We'd love to visit with you.